Benito Vergara – Medium

Benito Vergara

Benito Vergara

The Guide, Simplified

What tour guides do to ensure customer success

Sep 6, 2021

The Guide, Simplified

Sep 6, 2021

Benito Vergara

At the Edge of a Tangled Forest

And what product managers can do to clear the path for the customer.

Apr 30, 2021

At the Edge of a Tangled Forest

Apr 30, 2021

Benito Vergara

Getting to Act 2: Customer Engagement Lessons from the Movies

On the storytelling framework and the customer journey

Apr 8, 2021

Scene from The Fellowship of the Ring, with Frodo Baggins running in The Shire, exclaiming, “I’m going on an adventure!”

Apr 8, 2021

Benito Vergara
in
The Startup

3 (and a Half) Ways Storytelling Can Help Product Managers

Using stories to pitch to the customer, frame customer engagement, and get the product team on the same page

Mar 5, 2021

3 (and a Half) Ways Storytelling Can Help Product Managers

Mar 5, 2021

Benito Vergara
in
The Startup

Seven Reasons Why Stories Are Ideal Frameworks for Product Management

Just in case you product managers need some convincing.

Feb 19, 2021

Seven Reasons Why Stories Are Ideal Frameworks for Product Management

Feb 19, 2021

Benito Vergara
in
The Startup

What Luke Skywalker and Your Customer Have in Common: Thoughts on Emotional Needs

Your “users” are people. Living, breathing, thinking, feeling people.

Feb 19, 2021

What Luke Skywalker and Your Customer Have in Common: Thoughts on Emotional Needs

Feb 19, 2021

Benito Vergara

Design Thinking and Storytelling: A Short Reading List in Progress

Some sources, and much food for thought, on a short workshop I taught on design thinking and storytelling for product managers.

Feb 15, 2021

Design Thinking and Storytelling: A Short Reading List in Progress

Feb 15, 2021

Benito Vergara

How I Came to Storytelling and Product Management, or, a Short Origin Story

How a product manager and fiction writer connected the dots.

Feb 15, 2021

How I Came to Storytelling and Product Management, or, a Short Origin Story

Feb 15, 2021

Benito Vergara

Benito Vergara

Senior product manager, fiction writer, former anthropologist. I study culture, tell stories, and herd cats. More: https://about.me/benito.vergara.

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