Benito VergaraThe Guide, SimplifiedWhat tour guides do to ensure customer successSep 6, 2021Sep 6, 2021
Benito VergaraAt the Edge of a Tangled ForestAnd what product managers can do to clear the path for the customer.Apr 30, 2021Apr 30, 2021
Benito VergaraGetting to Act 2: Customer Engagement Lessons from the MoviesOn the storytelling framework and the customer journeyApr 8, 2021Apr 8, 2021
Benito VergarainThe Startup3 (and a Half) Ways Storytelling Can Help Product ManagersUsing stories to pitch to the customer, frame customer engagement, and get the product team on the same pageMar 5, 2021Mar 5, 2021
Benito VergarainThe StartupSeven Reasons Why Stories Are Ideal Frameworks for Product ManagementJust in case you product managers need some convincing.Feb 19, 2021Feb 19, 2021
Benito VergarainThe StartupWhat Luke Skywalker and Your Customer Have in Common: Thoughts on Emotional NeedsYour “users” are people. Living, breathing, thinking, feeling people.Feb 19, 2021Feb 19, 2021
Benito VergaraDesign Thinking and Storytelling: A Short Reading List in ProgressSome sources, and much food for thought, on a short workshop I taught on design thinking and storytelling for product managers.Feb 15, 2021Feb 15, 2021
Benito VergaraHow I Came to Storytelling and Product Management, or, a Short Origin StoryHow a product manager and fiction writer connected the dots.Feb 15, 2021Feb 15, 2021