At the Edge of a Tangled Forest

And what product managers can do to clear the path for the customer.

Benito Vergara

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Photo by Ksenia Chernaya from Pexels

Sometime ago, a new customer of our division (I’ll call her Sue) pinged me and asked if I had time for a quick chat. I said, “Sure,” and she sent me a calendar invitation with the rather damning subject line “Confused.”

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Benito Vergara

Senior product manager, fiction writer, former anthropologist. I study culture, tell stories, and herd cats. More: https://about.me/benito.vergara.