Design Thinking and Storytelling: A Short Reading List in Progress

Some sources, and much food for thought, on a short workshop I taught on design thinking and storytelling for product managers.

Benito Vergara
7 min readFeb 15, 2021

(A small disclaimer: a lot of thinking out loud is about to follow, with the caveat that I may revise and update this later for something slightly more polished. Sometimes I write more crafted entries (as with my movie / book / game posts on my personal blog), but it feels like a burden to have to deliver than just messily laying my thoughts out on the screen. So consider this a living document.)

The other week I told my colleagues they needed to be more like Yoda. It was part of a two-hour Design Thinking and Storytelling class I taught at work — yes, at work, and the truth is, this is fun stuff. It has been a blast to contribute to the work of an amazing team creating an online curriculum on implementing Product Management at the Fed, and I’m grateful to have been tapped for the effort.

What follows further below is a ramblingly annotated list of references, all of which were extremely helpful as I wrote up my seminar, which I sent, minus most of the commentary, to the participants after class.

Here’s what I do for this introductory class:

  • take elements of cinema and some of my own experience in writing fiction
  • combine it with my day job as a product manager

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Benito Vergara

Senior product manager, fiction writer, former anthropologist. I study culture, tell stories, and herd cats. More: https://about.me/benito.vergara.