The Guide, Simplified

Photo by Tim Gouw from Pexels

In an earlier piece on elements of storytelling and product management, I wrote about how we product managers can act as guides to ensure customer success. And by “guides” (or “mentors”), I had in mind a more archetypal role: a Guide with a capital G.

And who is that Guide? It’s that Wise Old Person character from folk tales, the one who gives the heroes the tools they need to succeed. The Guide is also exemplified by…

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Benito Vergara

Benito Vergara

Senior product manager, fiction writer, former anthropologist. I study culture, tell stories, and herd cats. More: https://about.me/benito.vergara.