The Guide, Simplified
In an earlier piece on elements of storytelling and product management, I wrote about how we product managers can act as guides to ensure customer success. And by “guides” (or “mentors”), I had in mind a more archetypal role: a Guide with a capital G.
And who is that Guide? It’s that Wise Old Person character from folk tales, the one who gives the heroes the tools they need to succeed. The Guide is also exemplified by contemporary characters such as Dumbledore and Obi-Wan Kenobi, supporting heroes in their quests. In the spirit of making our customers the heroes, we product managers fulfill the same role. We take customers through the dark woods.
There’s nothing like drama to spice up a story, but maybe the metaphor of a perilous journey through a forbidding forest is a little overheated. So here’s a more down-to-earth and less dramatic comparison for product managers: We can think of ourselves as tour guides.
And lest you think “product manager as tour guide” is an inelegant analogy, consider some metaphors by which we routinely talk about product management and customer success. Despite the fact that many of us conduct our business through screens, we still think of these realms through the lens of travel and movement through physical space:
- We talk of the customer journey; we study how users interact with products and services…
