What Luke Skywalker and Your Customer Have in Common: Thoughts on Emotional Needs

Image by ErikaWittlieb from Pixabay

Sometime last year I was conducting a storytelling and product management workshop at work. I had instructed the participants, who were Information Technology managers and officers, to come prepared by thinking of fictional…

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Benito Vergara

Benito Vergara

138 Followers

Senior product manager, fiction writer, former anthropologist. I study culture, tell stories, and herd cats. More: https://about.me/benito.vergara.