Getting to Act 2: Customer Engagement Lessons from the Movies

On the storytelling framework and the customer journey

I’ve written about stories as frameworks for customer engagement and their specific applications to product management. I also dig deeper into different parts of the story framework; the first is about the heroes and their needs.

In this post I focus on three of those elements from the Hero’s Journey:

• the Call to Adventure,
• the Refusal of the Call, and