Getting to Act 2: Customer Engagement Lessons from the Movies
On the storytelling framework and the customer journey
10 min readApr 8, 2021
I’ve written about stories as frameworks for customer engagement and their specific applications to product management. I also dig deeper into different parts of the story framework; the first is about the heroes and their needs.
In this post I focus on three of those elements from the Hero’s Journey:
- the Call to Adventure,
- the Refusal of the Call, and